Privacy policy

Last updated: October 13, 2026

Naturalia operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a personalized shopping experience (the “Services”). Naturalia is powered by Shopify, which enables us to provide the Services. This Privacy Policy describes how we collect, use and disclose your personal information when you access or use the Services, make a purchase or another transaction, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used and disclosed as described here.

Personal information we collect or process

When we use the term “personal information”, we mean information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or de-identified so that it cannot identify you or reasonably be linked to you. Depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from that information:

  • Contact details: your name, address, billing address, shipping address, phone number and email address.
  • Financial information: credit card, debit card and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation and other payment details.
  • Account information: your username, password, security questions, preferences and settings.
  • Transaction information: items you view, place in your cart, add to your wishlist, purchase, return, exchange or cancel, and your past transactions.
  • Your communications with us: information you include in your communications, such as when you send a customer service inquiry.
  • Device information: information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information: information about your interaction with the Services, including how and when you access or interact with them.

Sources of personal information

We may collect personal information from the following sources:

  • Directly from you: when you create an account, access or use the Services, communicate with us or otherwise provide personal information.
  • Automatically through the Services: from your device when you use our products or services or access our websites, and through cookies and similar technologies.
  • From our service providers: when we engage them to implement technologies and when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

  • Providing, customizing and improving the Services. We use your personal information to provide the Services, including to perform our contract with you, process payments and orders, remember your preferences and items of interest, send account-related notifications, handle purchases, returns, exchanges and other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate returns and exchanges, allow you to post reviews, and create a personalized shopping experience, such as recommending products related to your purchases. This may include using your personal information to customize and improve the Services in a more relevant way.
  • Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and your other activities on the Services.
  • Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate or respond to fraudulent, illegal, dangerous or malicious activity, protect public safety and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or other access credentials with anyone.
  • Communicating with you. We use your personal information to provide customer service, respond to requests, offer efficient services and maintain our business relationship with you.
  • Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil discovery proceedings, potential or ongoing litigation or other contentious proceedings, enforce our terms or policies, or investigate possible violations of them.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons consistent with this Privacy Policy, including:

  • To Shopify, vendors and other third parties providing services on our behalf, such as IT management, payment processing, data analytics, customer service, cloud storage, fulfillment and shipping.
  • To business and marketing partners to provide marketing services and advertising. For example, we use Shopify to support personalized advertising through third-party services based on your online activity across merchants and websites. Our business and marketing partners use your information according to their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you to show targeted advertisements and marketing content based on your online activity across merchants and websites.
  • When you instruct or request us to disclose information, or otherwise consent to disclosure to third parties, such as for shipping products or through your use of social media widgets or login integrations.
  • To our affiliates or within our corporate group.
  • As part of a business transaction such as a merger or bankruptcy filing, to comply with applicable legal obligations, including subpoenas, search warrants or similar requests, to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services to provide and improve them. Information you submit through the Services is transmitted to and shared with Shopify and with third parties that may be located in countries other than your country of residence, to provide and improve the Services. In addition, to protect, develop and improve our business, we use certain enhanced Shopify features incorporating data and information from your interactions with our Store, other merchants and Shopify. To provide these enhanced features, Shopify may use personal information collected from your interactions with our store, other merchants and Shopify. In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise rights concerning its use for these purposes. To learn more about how Shopify uses your personal information and your rights, consult Shopify’s Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, we recommend reviewing their privacy and security policies and other terms of use. We do not guarantee and are not responsible for the privacy or security of those sites, including the accuracy, completeness or reliability of the information on them. Information you provide in public or semi-public areas, including information shared on third-party social media platforms, may also be visible to other users of the Services or those platforms without restrictions on its use by us or a third party. Including these links does not in itself imply endorsement of those platforms’ content or owners or operators, unless otherwise stated on the Services.

Children’s data

The Services are not intended for use by children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, contact us using the details below to request deletion. As of the effective date of this Privacy Policy, we do not knowingly “share” or “sell”, as defined by applicable law, personal information about individuals under 16 years of age.

Security and retention of your information

No security measure is perfect or infallible, and we cannot guarantee “perfect security”. Information you send us may also be unsecured during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether it is needed to manage your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts or policies.

Your rights and choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and in some cases we may decline your request as permitted by law.

  • Right of access / right to know. You may have the right to request access to personal information we hold about you.
  • Right to deletion. You may have the right to request deletion of personal information we hold about you.
  • Right to correction. You may have the right to request correction of inaccurate personal information we hold about you.
  • Right to portability. You may have the right to receive a copy of personal information we hold about you and request its transfer to a third party, in certain circumstances and with certain exceptions.
  • Managing communication preferences. We may send promotional emails. You may opt out at any time using the unsubscribe option in our emails. If you unsubscribe, we may still send non-promotional emails, such as messages about your account or orders.

You may exercise these rights in the designated locations on the Services or by contacting us using the details below. To learn more about Shopify’s use of your personal information and your rights, including rights regarding data processed by Shopify, see https://privacy.shopify.com/en.

We will not penalize you for exercising these rights. We may need to verify your identity before processing your request, to the extent required or permitted by applicable law. Under applicable law, you may designate an authorized agent to request exercise of your rights on your behalf. Before accepting an agent’s request, we will require proof that you authorized the agent to act on your behalf and may ask you to verify your identity directly with us. We will respond within the time limits required by applicable law.

Complaints

If you wish to complain about our processing of your personal information, contact us using the details below. Depending on where you live, you may have the right to appeal our decision by contacting us, or to complain to the relevant data protection authority in your area.

International transfers

We may transfer, store and process your personal information outside your country of residence.

If we transfer your personal information outside the European Economic Area or United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s standard contractual clauses, or an equivalent contract issued by the competent UK authority where applicable, unless the transfer is to a country recognized as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for operational, legal or regulatory reasons. We will publish the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.

Contact

If you have questions about our privacy practices or this Privacy Policy, or wish to exercise any of your rights, call us at +1 251-332-0379, email us at madcompany.contact@gmail.com or contact us at 30 N Gould St, Sheridan WY 82801, United States.